HAS GROWTH OUTRUN THE WAY THE BUSINESS IS SET UP?
Or has the ambition exceeded the team's ability to deliver?
What got you here won't get you the next 20%.
We find what’s holding the business back, put a number on it, and fix it.
We are an independent commercial advisory for founder-led and established consumer businesses. Fashion, sportswear, retail and marketplace. EU, UK and the Middle East.
The common problem.
Growth got harder, not easier.
You built something that works.
Then it stopped working the way it used to.
The range keeps growing but sell-through doesn't.
Margin leaks somewhere between the buy and the till.
Stock you bought with conviction ends up discounted.
DTC has plateaued and the wholesale book has stopped moving.
And every call that matters - the buy, the price, the range, the account, the next hire - still runs through you.
Everyone in the business has a theory about why. Nobody has the number.
The truth.
Demand is built upstream.
When growth slows, the instinct is to spend more on marketing.
Sometimes that's right. Usually it isn't.
Demand is shaped long before you spend anything promoting it - in the product you make, the range you choose, the price you set and the places you sell.
Get those right and marketing has something to amplify.
Get them wrong and marketing is being asked to compensate.
The same is true across the business. Sell-through breaks because the assortment was wrong. The assortment was wrong because the OTB was built on the wrong assumptions. The OTB was wrong because sourcing lead times were never in the plan.
Fix one and the others move. Which is why we don't look at them separately.
The numbers move faster than people expect. A business doing €10m at full price on a 65% margin, discounting a third of it at 40% off, loses €1.2m of gross margin a year. Recover a fifth of that and it's €240k - without selling a single extra unit.
Profitable growth doesn't come from selling more.
It comes from keeping more of what you already sell.
Who we work with.
Ambitious businesses going after their next step.
Founder-led and investor-backed consumer businesses - fashion, sportswear, retail, ecommerce and marketplace - across Europe, the UK and the Middle East.
This is for you if
The business has outgrown the way it's run and you are missing the expertise inside your org chart.
Growth has slowed or got more expensive and there are blockers in your business to reverse the trend.
You're going into new markets or channels, and you need someone who already knows how those markets well.
You want senior operators in the detail, not a deck.
This isn't for you if
You're pre-revenue or in your first year of trading.
You're after a free audit with no intention of acting on it.
You want brand identity, creative or marketing strategy - our brand work is commercial in focus.
Why us.
We've run these businesses. We're not learning on your time.
We've been the brand and the retailer. B2B and B2C.
We’ve owned the problems we now solve at scale.
Between us we've run a $500M global portfolio and a $240M ecommerce business - merchandising, buying, planning, wholesale, retail, ecommerce and marketplace. We've built the five-year plans and then been held accountable for delivering them.
That matters for one reason. We've already seen where growth breaks. Same problems, smaller numbers, fewer people to throw at them.
+450bps gross margin in 18 months across a multi-region business.
20% range reduction, +15% style efficiency.
2.2x revenue growth to $240M at constant team size.
You get the two of us, working directly on the problem.
No hand-off. No junior team. No additional management layer.