Insights
Notes from both sides of the table.
What we see inside consumer brands and retailers, written by the two people who do the work.
The role you're not ready to hire for
Most senior commercial hires are briefed on the pain, not the job. By the time you know what the role needs, you’ve already filled it.
Why we started this
It started with an internship in 2012 and a question over lunch. Why Andrew and I built a firm of our own.